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Our Story

The team has grown from a small group of long-term global technology friends in cybersecurity, AI, infrastructure, and data centre technology and digitisation strategy specialisations now based in UK, Australia and Asia Pacific. Our experience has come from successful careers in high growth business to business technology companies, portfolio board advisors, non-executive and angel investors supporting venture to growth businesses.

 

We found many extremely successful technology business owners reaching a stage in their business where they no longer have any new customers or sales strategy to gain an active pipeline of leads and new opportunities. They have not had the time or knowledge to build strategic partnerships in their technology ecosystems and are grateful for our help to plan and team to assist in the execution.  Furthermore, by defining the modern B2B buyer journey, ROI messaging and value propositions for our clients this has been proven to be an extremely valuable service to build scalability in their business, allowing founders and their technical teams to thrive commercially and continue their journey as industry leaders in their field.

We have helped our clients collectively attract relevant sales teams motivated by the challenge of transformative business achievements with empowerment through engagement, inclusion and diversity.

 

What we do best:

  • Creating B2B and alliance partnership plans with an international perspective

  • Assisting founders and SME businesses to seed and series A to execute on agreed milestones and preparing for funding

  • Active personal networks in several technology investor communities in Asia Pacific and the UK

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Felicia Cheung

Director

After acquiring extensive senior experience in business development and account management, building high performance teams and leading sales and marketing performance for corporate and emerging technology service providers such as Microsoft Azure, Equinix, Oracle I am now based in the UK as an active tech angel investor and portfolio board advisor in the B2B AI, enterprise tech communities.

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I have great pleasure in helping extraordinary technology leaders globally to create focus in growing worldwide adoption of their innovations. I particularly enjoy assisting in all areas related to their unique business value messaging to customers, alliance partners and investors with consistency, focus and adaptive rhythm. 

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A thrill and joy to work in this sector impacting key social and leading innovation causes and communities. 

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